Sunday, April 13, 2008

The Market Should Help Determine the Future of Port

Recently, I’ve been blogging about the Port of Pensacola’s future. In light of recent news that the port isn’t making any money, I thought it’d be a good idea for the city to reevaluate how they’re using the port property.

There are two schools of thought when people talk about the port’s future. Some in the city want to start developing the port property for tourism, and move away from shipping/storage operations. Others want to bring new tenants to the port, and keep using the property for industrial purposes.

Both ideas are feasible, but I think we need to look at these options through the lens of a business. In essence, the port is a business that’s run by the city. We should plot a future for the port property that will make the city as much money as possible.

The city should study the future prospects for the tourism and shipping industries in Pensacola. Can Pensacola’s port compete with the larger ports in the area? Are developers even interested in using the port property for tourism?

After the city studies the future of these industries in our area, we should decide which of the two will be most profitable for the port property.

Maybe we’ll see that the port property can profit from both the shipping and tourism industries. If so, we should plot a future for the port property that will give the industries the opportunity to co-exist and thrive.

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